Hallyu! The Korean Wave chronicles Korea’s rapid industrialisation and economic growth in the 1960s and 1970s, before dedicating specific segments to K-drama and films, K-pop, and K-beauty and fashion, with immersive installations, videos, photography, costumes and artworks. In September, Hallyu will be at the centre of the first exhibition about Korea to be held at the Victoria and Albert Museum since 1961. Jung Ho-yeon on the red carpet at the 2022 Met Gala, New York, Jamie McCarthy/Getty Images Without any of these elements, Hallyu wouldn’t have been as successful as it is today. Investment banks and private conglomerates, known as chaebols, poured money into the sector, seeing new opportunities to cash in.Ī still from Netflix’s South Korean drama ‘Squid Game’ © 2021 NetflixĪ country often invaded but rarely taking the role of the invader, South Korea also benefited from a sort of geopolitical benevolence - it was seen as far less threatening in the Asian region than countries such as China or Japan. Under President Kim Dae-jung, who was inaugurated in 1998, the government allocated $148.5mn to the new Basic Law for Cultural Industry Promotion, which described the promotion of the industry as a “state responsibility”. Psy performing ‘Gangnam Style’ in New York on the ‘Today’ show, in 2012 © Jason Decrow, Invision/AP/Shutterstock These began to receive government support after a switch from investment in heavy manufacturing.Īs Euny Hong writes in her book The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture, “If it were not for the crisis, there might never have been a Korean wave Prior to the crisis, the South Korean entertainment industry didn’t make an aggressive effort to peddle its wares overseas.” South Korean pop culture began rippling across Asia after the 1997 financial crisis, notably in the export of television dramas and films.
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In 2020, the value of South Korea’s cultural content exports, which include industries such as music, movie and broadcasting, reached an estimated $11.92bn according to the Ministry of Culture, Sports and Tourism, up 16.3 per cent from the year before.īack in 2012, however, the west was late to the party.
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K-pop stars are global ambassadors for luxury brands such as Dior, Louis Vuitton, Tiffany & Co, Céline and, in the case of all-women group Blackpink, Bulgari Korean series such as Netflix’s Squid Game break viewership records and Korean films - Bong Joon-ho’s Parasite among them - win mainstream accolades. Today, Korean culture is so widespread in the west that K-pop idols are invited to the White House to speak about anti-Asian hate crimes and Asian representation, as mega pop band BTS did in June. Psy’s global success is often seen as the moment when Korean pop culture stepped on to the western stage, and more broadly a turning point for “Hallyu”, aka the “Korean wave”, a Chinese term referring to the soaring popularity of South Korean pop culture across the world. Ten years later, the “Gangnam Style” video is nearing 4.5bn views. Created to accompany “Gangnam Style”, a catchy pop song making fun of one of Seoul’s richest districts, the video held the most-watched title for five years, pushing YouTube to increase its view count limit. The store is open The hours for Deja Vu Boutique.In November 2012, a music video from South Korean singer Park Jae-sang, more popularly known as Psy, became the most-watched video on YouTube ever. The address for Deja Vu is 204 S Main St, Mt Airy, MD 21771. If you still want to get your tuxedos then you can order them online or go to their store. “We plan on doing it next year as long as LHS will have us,” said Ashley Abuelhawa, business teacher and part-time employee of Deja Vu. “We are giving $10 per tux to the schoo,l and we wanted to help the community and the school,” said an employee from Deja Vu Boutique.ĭeja Vu can be trusted as they have partnered with schools before as they donated tuxes to Mr Linganore and helped with measurements with prom dresses and tuxes at various schools. If you want to contact them you can email them at Then a week before prom your tux will be delivered to Deja Vu Boutique on the Wednesday before the prom there you can then try it out and pick it up.
They took measurements and had students try on an assortment of sample sizes to get the right fit. An additional $25 fee will have to be paid as it’s the “Rush fee.”Īt the end of March, Deja Vu Boutique set up shop in on Main Street for juniors and seniors to get fitted for a tuxedo for prom. The last possible date for ordering a tuxedo is Wednesday May 4. The tuxedo fitting in Linganore is finished, but you can still do the whole process if you go to their website.